But beyond an individual's board showcasing the most enticing recipes they've probably never attempted, Pinterest is a subtle yet effective venue for marketing. A recent AdWeek article discusses how retailers (especially those with an online presence) are jumping at the bit to create boards and their products "repinned." According to the article, in January 2012, Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined (Shareaholic). But beyond the simple pinning of products, with its unique platform, Pinterest is a creative venue for building a brand.
We always tell our clients that it is crucial to make it personal when developing a brand. With Pinterest a company can create boards with images, quotes and more to tell the story of your organization. Interested in trying this for your brand? Check out Chobani's Pinterest page to see examples of what you could do to show your brand's personality.