I'm guessing that most of you know about the Pepsi Refresh Project. Instead of spending millions on a Super Bowl spot, they elected to kick off a Social Media Campaign where folks offer ideas to help others, viewers vote on those ideas and then the winners are funded by Pepsi. Interesting gamble. (Check out the page with the finalists for July)
According to Financial Times, it looks like carbonated beverages use in the US is still dropping - and that includes Pepsi. Not too good. But perhaps the campaign has helped them keep from dropping further...anyone have an opinion on this one?
And good news for the company? Gatorade sales have picked up. Now, that's a taste I never acquired.