Protecting brands has risen to a new level...or maybe I should say fallen.
Abercrombie & Fitch is paying Michael "The Situation" of Jersey Shore to NOT wear their branded clothes.
Is it real outrage - or just PR? We used to say that all PR was good PR, but sometimes doesn't it just seem like trash is trash? What'cha think?
http://www.cnn.com/video/#/video/bestoftv/2011/08/18/exp.am.abercrombie.hanft.cnn?iref=allsearch
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