Remember the old adage,
"A picture's worth a thousand words."? I've been a believer in the
power of visual brand awareness since the days of Dr. Suess, Tom Terrific and
The Captain & Bunny Rabbit entered my life.
And how many of you are old
enough to recall being concerned over Big Brother? No, not the awful guys on
one of the most-amazed-it's-still-onTV shows, but the Big Brother concept that
was kicked off by the novel, "1984".
Now it looks like our social
media pals are the "real" Big Brother. All those darling selfies and
more are being mined for lots of data for advertisers.
Every Nike swish is being
tracked. The ad world will know what brand of beer is in your boyfriend's hand.
And that you probably shop at Target since the bullseye is behind you in your profile picture…ever so
slightly. Yep, this trend really is freaking out folks just a bit - even those
guys who take their iPhones to bed with them.
Once that data's all mashed up
and spit back out, you'll be even more specifically targeted. Makes you
think - do you really want to wear that Polo shirt anymore?
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