Brand Protection "Situation"

Protecting brands has risen to a new level...or maybe I should say fallen.

Abercrombie & Fitch is paying Michael "The Situation" of Jersey Shore to NOT wear their branded clothes.

Is it real outrage - or just PR? We used to say that all PR was good PR, but sometimes doesn't it just seem like trash is trash? What'cha think?

http://www.cnn.com/video/#/video/bestoftv/2011/08/18/exp.am.abercrombie.hanft.cnn?iref=allsearch